NPD outlines more stats on children and apps
There’s an increasing amount of research coming out on how children are using smartphones, tablets and apps. NPD is the latest company to publish stats, claiming that there are an average of 12 apps...
View ArticleMillennial Media and Adfonic release latest metrics
You can’t be a mobile advertising network in 2012 without releasing a regular metrics report. Millennial Media was a pioneer in this area alongside pre-Google AdMob, and its latest Mobile Mix is...
View ArticleMobile 70% and upwards of Pandora’s usage
More than 70% of US personal radio service Pandora’s listening is happening on mobile devices, according to CEO Joe Kennedy. He was speaking to analysts last night as the company revealed its latest...
View Article2-3m active users for Layar AR app as it courts publishers
Augmented reality startup Layar has published a white paper on how print magazines and newspapers are working with its app. It includes some useful stats for Layar itself: more than 20m installations...
View ArticleGlobal mobile advertising market worth $5.3bn in 2011 says IAB
The IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest have teamed up for a new study of the global mobile advertising market, claiming that it was worth $5.3bn in 2011....
View ArticleForrester expects mobile shopping boom in Europe
Analyst firm Forrester claims mobile e-commerce revenues in Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, by which point they’ll accont for 6.8% of total web sales. The company...
View ArticleGlu Mobile made $720k from Deer Hunter iOS game in June
Mobile games publisher Glu Mobile made $720k in revenues from a single iOS game, Deer Hunter, in June this year according to its financial reports. And Inside Mobile Apps pinpoints the most interesting...
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